What
is digital marketing?
Digital marketing is an umbrella term for all of
your online marketing efforts. Businesses leverage digital channels such as
Google search, social media, email, and their websites to connect with their
current and prospective customers.
In simple words - digital marketing is nothing but
connecting to your customer through internet and earn loyalty of customer. Which
will enables for better way of profit.
The reality is, people spend twice as much time
online as they used to 12 years ago. And while we say it a lot, the way
people shop and buy really has changed, meaning offline
marketing isn’t as effective as it used to be.
Marketing has always been about connecting with your
audience in the right place and at the right time. Today, that means that you
need to meet them where they are already spending time: on the internet.
Enter digital marketing -- in other words,
any form of marketing that exists online.
So
what exactly is Digital Marketing?
Let me explain how a digital marketing works, the
following are the assets which you will be having for your business.
Ø Blog
posts
Ø Ebooks
and whitepapers
Ø Infographics
Ø Interactive
tools
Ø Social
media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
Ø Earned
online coverage (PR, social media, and reviews)
Ø Online
brochures and lookbooks
Ø Branding
assets (logos, fonts, etc.)
Tactics
The process of optimizing your website to ‘rank’
higher in search engine results pages, therefore increasing the amount of
organic (or free) traffic that your website receives.
Content Marketing
The creation and promotion of content assets for the
purpose of generating brand awareness, traffic growth, lead generation, or
customers.
Inbound Marketing
Inbound
marketing refers to the ‘full-funnel’ approach to attracting, converting,
closing, and delighting customers using online content.
The practice of promoting your brand and your
content on social media channels to increase brand awareness, drive traffic,
and generate leads for your business.
Pay-Per-Click (PPC)
A method of driving traffic to your website by
paying a publisher every time your ad is clicked. One of the most common types
of PPC is Google AdWords.
Affiliate Marketing
A type of performance-based advertising where you
receive commission for promoting someone else’s products or services on your
website.
Native Advertising
Native advertising refers to advertisements that are
primarily content-led and featured on a platform alongside other, non-paid
content.
Marketing Automation
Marketing automation refers to the software
that exists with the goal of automating marketing actions. Many marketing
departments have to automate repetitive tasks such as emails, social media, and
other website actions.
Companies use email marketing as a way of
communicating with their audiences. Email is often used to promote content,
discounts and events, as well as to direct people towards the business’
website.
Online PR
Online PR is the practice of securing earned online
coverage with digital publications, blogs, and other content-based websites.
It’s much like traditional PR, but in the online space.
Does Digital Marketing Work for All
Businesses? B2B and B2C?
Digital marketing can work for any business in any
industry. Regardless of what your company sells, digital marketing still
involves building out buyer personas to identify your audience’s needs, and
creating valuable online content. However, that’s not to say that all
businesses should implement a digital marketing strategy in the same
way.
For B2B
If your company is B2B, your digital marketing
efforts are likely to be centered around online lead generation, with the
end goal being for someone to speak to a salesperson. For that reason, the role
of your marketing strategy is to attract and convert the highest quality leads
for your salespeople via your website and supporting digital channels.
Beyond your website, you’ll probably choose to focus
your efforts on business-focused channels like LinkedIn where your demographic
is spending their time online.
For B2C
If your company is B2C, depending on the price point
of your products, it’s likely that the goal of your digital marketing efforts
is to attract people to your website and have them become customers without
ever needing to speak to a salesperson.
For that reason, you’re probably less likely to
focus on ‘leads’ in their traditional sense, and more likely to focus on
building an accelerated buyer’s journey, from the moment someone lands on your
website, to the moment that they make a purchase. This will often mean your
product features in your content higher up in the marketing funnel than it
might for a B2B business, and you might need to use stronger calls-to-action
(CTAs).
For B2C companies, channels like Instagram and Pinterest can
often be more valuable than business-focused platforms LinkedIn.
Final Words:
I hope this article will help you people to some
extent. We are experienced digital marketing company in Bangalore. We can
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